MARKETING and business consulting
Transform and grow your audience with photos, content written by humans, and ideas made exclusively for your business
Call Erin on 0423238825
Transform and grow your audience with photos, content written by humans, and ideas made exclusively for your business
Call Erin on 0423238825

Thank you for taking the time to stop in and meet me. I'm Erin Cole and the owner/operator of Wildera Marketing.
I have worked in retail, tourism, hospitality, management and with online systems since my very first job at 13!
For the past ten years I have been the Cellar Door Manager and Marketing Manager for a local distillery and it gave me some great opportunities to meet like-minded people in Tasmania and continue my studying.
Unfortunately, the job also came with a phone that rang 24/7 and no chances of furthering my career at that particular business - this led me to make the bold (and somewhat scary) decision to use my endless studying and start my own business. Wildera Marketing was born.
Although I am not a huge user of my personal social media, I have specialised in studying it for the use of sales and business/customer relationships over the past 10 years. In my time running the Distilleries Facebook, I focused on doing it differently than the other Tasmanian distilleries and without having to spend money, took the following from 1500 people to just under 20,000 in 3 years. The key? Authentic, passionate and genuine posts.
Now I am out to help small, medium and large businesses with whatever their next step is - no idea is too big or too small. If you need a business plan, a lesson in grant writing, marketing content, marketing plans, a website built or an event managed, then I have you covered. I also offer a weekly Social Media management plan for those that just simply don't have the time to do it themselves but still want to connect with their customers.
All plans and content is written by me and approved by you. My pricing is fair and accessible for all size businesses. So, are you ready to take the next step?
- Erin Cole, Owner of Wildera Marketing
At Wildera Marketing, our mission is to empower businesses to achieve their full potential through innovative marketing strategies and foolproof Business plans. We focus on delivering measurable results that drive growth and enhance brand visibility.
Wildera Marketing is a personalised business built on 10 years of experience with Tasmanian and international marketing.
With different packages available or we can charge by the hour, this will ensure that businesses of all shapes and sizes have the ability to build their audience and get a greater understanding of what they need in their business.
I first met Erin when she was the Cellar Door manager of a small distillery in Tasmania. Initial contact was via email, as the manager of their Whisky Club, and a query about one of the Club’s offerings turned into a longer professional relationship.
What drew me in to this particular distillery was the way the product was marketed - captivating photos caught the eye, bringing attention to the introduction to each expression, as it was released. I looked forward to each new delivery.
Brand loyalty is important for me, and if a company, or their representative, goes out of their way to make you feel special and important to them, I remain a loyal customer. Erin absolutely went above and beyond, making me feel like a respected and unique client, including in-person at the distillery’s cellar door.
As a result, I entrusted her to look after friends of mine who were also interested in purchasing from the distillery. Each one was delighted with her approach, which further strengthened my faith in her skills and professionalism.
- Kirsty Devine

I first met Erin through her role as Marketing Manager at Old Kempton Distillery, and worked alongside her over several years, both during my time with Hobart Whisky and Battery Point Distillery, and in my current capacity as marketing contractor for the Tasmanian Whisky & Spirits Association (TWSA).
Erin consistently delivered on every front. She was organised, communicative and reliable, and the events she was involved in ran better for her presence. Erin's remit at Old Kempton was unusually broad, spanning marketing, cellar door and Café management, staff management, e-commerce, social media and web development.
What stood out to me across our years working in the same industry was how capably she carried that breadth. She is a genuinely fast learner who picks up new systems, platforms and responsibilities without fuss, and she has the organisational discipline to keep multiple workstreams moving to a high standard. Her communication is clear and timely, and she follows things through to completion.
Her professionalism in representing her distillery, to customers, to industry peers and to the Association, was consistently first rate. She understands both the commercial and the hospitality sides of the spirits industry, which is a rarer combination than it should be. I have no hesitation in recommending Erin for roles in marketing, communications, event management or business management. Any employer would be fortunate to have her, and I am happy to be contacted to discuss this reference further.
- John Jarvis
Whether you need a marketing plan, a website built, Social media content or even an event managed, we have the skills and knowledge to help you get what you want for your business.
We are open to discussing all ideas and helping you built the business you want. If you have something out the box or just a few ideas turned into reality, don't hesitate to get in touch.
Email is our preferred method of contact. We can service all of Australia - that's the beauty of the internet!
22 Burnett Street, Kempton TAS, Australia
Meetings by appointment erin@wilderamarketing.com.au 0423238825
Copyright © 2026 Wildera Marketing - All Rights Reserved.
ABN: 96 145 914 315
Cert III in Business and Marketing by NDA Training - Currently studying
Cert III in Business and Management by AIM - Completed in 2025
Cert II in Website Design by AIM - Completed in 2023
Cert II in Content Creation by AIM - Completed in 2023
Cert III in Tourism and Hospitality Management by UTAS - Completed in 2024
Cert III in Social Media Marketing - Currently studying
2021 Industry Leadership Enterprise and Development I-LEAD Tourism & Hospitality program